Simple but effective tactics that will improve your sales

 Good ways to improve sales 

Never waste people’s time. 

We all work todeadlines and time is clearly money. So given that we’re all so overworked, overstressed, and overwhelmed, how do we manage to hold the attention of the person we are selling too?  I know what you’re going to say, how do you know until you try? Well, I think that if you dig down deep, most of the time, you know. Be concise tell them about benefits not features. So many sales people / teams fail because they never sell a benefit.

Try making sense.  to the person or company you’re targeting or pitching. And that inherently means doing two things that. First, ask yourself what’s in it for them (Selling a Benefit). Second, actually try it out in advance on the closest thing you can get to the audience or targets you’re trying to reach. Third, iterate until you get the sort of “aha” reaction that means you’ve gotten through their defences. One of the most powerful tactics I have used is "selling the dream"  Imagine, Visualise, Picture are all wonderful and powerful words that transport the buyer into that place where hay see your product / service helping them. 

Differentiate. In today's overcrowded market few of us have the budget or the brand to be heard over the crowd and above all the noise. What it means is offering an idea or solution that solves a problem better than anyone else does. How do you do that? By doing  research that will help you create brand / product differentials that can stand out from your competitors. Try and understand your target audiences requirements and importunely why your competitor's are failing to match those requirements. 

Get feedback and give accordingly. People love to feel valued and appreciated. And this basic human trait can be an effective sales tactic. Why not offer  something of value. No, not some dumb self-serving study your company funded or a cheap gadget but something of real value to your prospect or customer. Get the end user to interact with you, how do they think the product / service can improve? What would they like it to offer / do? And then reward them for that invaluable insight. 

Be Human. I don’t know why, but some salespeople think they need to pump themselves up so, when they finally get in front of someone real. Remember the truest sales statement of them all, people buy from people…

Understand that you’re just a person who’s genuinely trying to connect with others to offer them something they might really need. If you’re genuine, they’ll react in kind. But if you come off like a madman on steroids, be prepared for some ugly rejection.